We often get asked, how did you come up with the idea for the CRIMPiT? Well, Ian's son is an elite swimmer and needed a high protein low carb snack three times per week at 4am before training.
Making peanut butter and banana toasties using Thins at 4am was quite a challenge. This is when the CRIMPiT idea came to mind.
Late 2020 Mike joined the team bringing 20 years of marketing and business experience to help grow the product they both loved.
It took two years of hard work to get the product to market. From launching at the end of 2021 the CRIMPiT is now in over 350,000 homes worldwide.
Thanks again to all our amazing customers for your support.
Our mission is to disrupt the snack market. We want to change the way people make snacks at home. Through our constant innovation and new product launches we aim to provide fun products for the whole family that also allow for healthier eating choices to be made without compromising on taste.
Since day one of starting the business we've always wanted to give back which is why last year we began monthly donations to the Trussell Trust food bank charity.